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For crying out loud...Where is all the traffic?
If you're new or relatively new to Internet marketing, Traffic, or lack thereof, is certainly one of the most frustrating challenges you face in building your business. I'll be the first to tell you that I'm no traffic expert. The ability to generate traffic of the amount I want and need on a consistent basis is still a continual challenge for me. If and when I do become a traffic expert, I'll be sure to let you know. One of the things that I find a bit frustrating and even somewhat irritating is when those who have become experts on traffic generation or whose websites enjoy an abundance of traffic, try to tell the rest of us that getting traffic really is very simple. It's not. If it were, a whole lot more people would be making money. Of course getting traffic is simple once you've established your business and developed a recognized brand. But when you're in the midst of building a business, the issue of getting traffic to your website is a hard nut to crack. So often, those who are successful “traffic generators” will throw out some old, dry bones, but will never tell you the real story. Very few people will come right out and tell you that there is really no way to develop targeted traffic (and that's the only kind that matters) easily or quickly, short of a couple of strategies. The development of targeted traffic ultimately takes time. I honestly don't believe that there is any way to generate targeted website traffic quickly, and when I say quickly, I mean within 30 days, unless you do one of two things: buy it (Use pay per click. Other “pay for traffic” services are not worth 2 seconds of your time, nor any of your money!) or enter into a JV (joint venture) with someone who already has a sizable and responsive list. There are of course, exceptions to every rule, but generally speaking, these are the two best ways to get immediate, significant traffic. I think that often, advisors are hesitant to tell you that developing your business costs money. Free traffic generation methods are okay, in fact they're wonderful for building long-term traffic generation (which is what you ultimately want), and in the case that you don't have seed money to begin. But, free traffic generation strategies take a lot longer to achieve the desired results. If you don't need to make money right away, then that's okay. But most people with whom I come in contact in Internet marketing are looking for pretty quick results. Again, if it's quick traffic you need, bottom line, buy it (PPC) or find a JV partner.
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